Chocolate Dreams

When a drop of chocolate from an innovation inadvertently found its way into some Yum Yum peanut butter, people asked for more. It seemed to sum up the product proposition perfectly – the goodness of Yum Yum, but with a taste of chocolate. So, when it came time to launch Yum Yum Chocolate Dreams, we decided to retell the story of how a drop of chocolate making its way into some peanut butter was a peanut butter chocolate dream come true.