Stork Order From The Country We helped bring a taste of the country to the city in the most unexpected, surprising way. An interactive, talking billboard gave unsuspecting shoppers a choice of 3 mouth-watering dishes from well-known country venues – and delivered it...
Dinner is on … online When Zozibini Tunzi, South Africa’s new Miss Universe tweeted how she missed home and Aromat from New York, we sent her some … and invited her to dinner with her fans back home. But a world in lockdown meant that technology would need to bridge...
The human stories behind the statistics South Africa is the world’s most dangerous country to be a woman. People are numbed by the terrifying statistics, and we needed them to hear the human stories. By getting South Africans to donate their voices, a whole nation...
RCL Manifesto Typography
Mageu Case Study
An anti-manifesto As a company that set out to “see and do things differently” from inception, RCL Foods was looking for a way to convey its commitment to doing more for people, without it becoming a manifesto of empty words or unkept promises. “That Little More”...
There before the sun is up With a name like Sunbake and the fact that bakeries are close to customers, using the sun as a metaphor for freshness was almost inevitable. The film was shot using Sunbake’s own employees and real customers in their own stores, which gave...
Live your way Modern South African men were still being held to stereotypical definitions of success by society and even the media. Although men aspired to the notions of progress and “making it”, they wanted to do it on their own terms. This insight informed the...
Aah … that must be Rajah Rajah is an iconic brand, known by many as the most flavourful curry powder. This is signified by the brand’s equally iconic nose tap – a nod to the unmistakable aroma. But Rajah needed to refresh its image and embrace modern eating habits,...
The numbers speak for themselves As a private tertiary institution, the IIE’s Varsity College has a lot to offer when compared to many of the public institutions. With smaller class sizes and one on one tuition, its distinction rates are high and dropout rates much...
Chew on this Many things are yummy, but when there’s a double yum in the brand name, you know there’s bound to be trouble. Which is exactly the case with the case of the missing bite: a charming story that leaves no doubt as to just how yummy a simple sarmie can...
Taking fine dining to new heights Robertsons Herbs and Spices sources and blends the best. And to demonstrate how great spices can transform a plane meal, Robertsons saw an opportunity to surprise people with a fine dining menu on a low-cost airline known for bringing...
Making the most of bath time Geisha has been the family soap of choice for over 50 years. New research on how to support African mums created an opportunity for Geisha to make bath times even more meaningful and entertaining. Stories for Life is a series of...
Your voice has power Joko tea is strong enough for even the toughest conversations. With South African domestic violence statistics being among the highest in the world, Joko wanted to have a conversation to get legislation protecting women and children, that had been...
Be experimental We were asked to host the city’s first Behance Portfolio Review, an event that enables the online creative community to meet offline. To promote an event about inspiring creativity, we set ourselves a creative challenge – to use the Behance logo to...
Making a mess of social media With movement being restricted during lockdown, people’s homes became their whole worlds … and life got messy. Cleaning suddenly became a natural topic of conversation, giving Unilever’s homecare platform the opportunity to get in on the...
The right dinner As the first piece of communication in Aromat’s new “open up” campaign, this film illustrates how a shake of unbelievable flavour can change the food and mood in any situation.
The world of Frank and Joe on the work archive and article pages Frank and Joe are the lead characters in The Hardy Boys books. With the help of their friends, they solve more than a few mysteries. As an agency with the same name and philosophy as the books, when our...
Live Beautifully Environ Skincare is an international skincare brand that needed to find a new and compelling way to communicate to a younger global audience. Because Vitamin A helps many skin concerns, the campaign, which saw the brand grow in double digits,...
Do things that can’t be done RCL Foods, an amalgamation of food companies brought together by acquisition, needed their new space to encourage a single culture. Embracing their philosophy of “seeing and doing things differently”, our solution created a collaborative...
The restaurant that reinvented itself every day To remind people that “the spice people” still sourced and blended the best from around the world, this pop-up up for Robertsons immersed people in a multi-sensory experience that served as a brand campaign, content...
Clean never discovered anything This new take on OMO’s ‘dirt is good’ idea, positioning ‘clean’ as the enemy, resonated with South African moms by showing them that dirt empowers learning experiences. It also helped shape the brand’s purpose platform expression in...
Making an innovation a force for good The new ‘smart foam’ innovation in Sunlight handwash helped cut rinsing water by half – a big deal in rural areas where people still travel long distances to fetch water. And because South Africa was experiencing its worst drought...
The politics of animal adoption The NSPCA found that animal adoptions declined drastically during times where the nation was distracted – like national election. By creating a campaign that hijacked national election posters, the NSPCA became more relevant than ever...