A billboard that solved a national water crisis
Sunlight’s purpose is to reduce water consumption in a country experiencing its worst drought since 1904. We had to introduce Sunlight’s new “SmartFoam” – which saves up to half the rinsing water – while raising awareness of the national water crisis. So we made a billboard from 80 JOJOs, and made it part of a national conversation. We took our billboard online (on TV and on air across regional radio stations) and asked the public to vote for where the JOJOs were needed most. We then delivered all 80 JOJOs piece by piece to schools, libraries, community centres, clinics and communities all over the country most affected by the drought – helping to solve a need and share our water saving message.