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Incurably Curious

The future belongs to the curious. The people who ask better questions. Ones that lead to better products, services, experiences, and perhaps, even a better planet. But only the truly curious ask those questions. And you’ll find them here, at The Hardy Boys.

Integrated:
Making big ideas in unexpected spaces even bigger.

Design
Leveraging the power of design to create better human experiences.

Digital:
Using creativity to make a difference in a ‘same-same’ digital world.

Curious ways for ambitious brands to inspire growth

Insomnia Brief

Solve a business
problem that keeps
you up at night

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People First

Unlock the process
to change behaviour
and inspire growth

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Inspire

Find out what makes
a brand elevating, magnetic
and motivating

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News

THB welcomes a new leader to inspire growth

THB welcomes a new leader to inspire growth

She comes with a seriously impressive resume and a reputation for getting results. Just some of the reasons why The Hardy Boys were delighted when Taweni Gondwe Xaba accepted their offer to join the team as Chief Growth Officer in May 2022. Taweni is an accomplished...

Beyond the pack: How Rama is reimagining goodness

Beyond the pack: How Rama is reimagining goodness

From its distinctive gold colour to its proud red and blue banner, Rama is not only an iconic brand, but an iconic pack too. But, like any brand, Rama needed to evolve to remain relevant (and appealing) to consumers whose tastes and values were changing. Starting with...